The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”
Austin Startup
FEBRUARY 24, 2019
I discuss category creation with one of the co-authors of Play Bigger , Christopher Lochhead, in episode #232 of Legends and Losers if you would like to really delve into that (it is a very important topic). As the founder, that was more of my personality at that time, having grown up as a programmer. make that fourteen years now).
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