Bootstrapping Customer Development Employee Sales Cycle 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. Even outliers like WhatsApp (sold for $19b with 55 employees) and Instagram (sold for $1b with 13 employees) raised lots of venture funds. Even bootstrapped businesses can make this work (e.g. Think: GoDaddy).
Startup Lessons Learned
APRIL 14, 2009
This is why companies often get out-competed by former employees (Palm vs Handspring to name just one), even though the upstart lacks all of the familiar resources, tools, processes, and support they used to have. For more on how this plays into the process of scaling up, see the Customer Creation stage of the customer development model.)
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