Bootstrapping Customer Direct Marketing Vertical 
ConversionXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.
Austin Startup
FEBRUARY 24, 2019
My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. and build a lifetime profile of all of their customers’ interactions. Let me pause here and explain my own background a bit because I think it will help make my points more clear. in honor of my mother. all in real-time?—?and
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