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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. Let me pause here and explain my own background a bit because I think it will help make my points more clear. Digital retail spoke to my passion since I was a child. in honor of my mother. make that fourteen years now).

Software Review 48
Software Review Sales Cofounder Analytics 48
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