Remove Bootstrapping Remove Differentiation Remove Green Remove Vertical
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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. For us, this was the color green and our SellStrong bands. On the final days of the quarter, everyone at Bazaarvoice dressed in green to emphasize company unity?—?that

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Think Your Start-up Is Venture Worthy? Think Again.

techcrunch.com

Some of the investments defy explanation… Money poured into something that no one has yet been able to monetise, with a competitive landscape that is over-saturated, and with no real differentiation from what’s already out there. The cost of money is steep, and only works in certain verticals, of which software is NOT one.