The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”
Austin Startup
FEBRUARY 24, 2019
My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. When I started Bazaarvoice, I had a reputation due to my success with Coremetrics and also my status as a member of the Shop.org Board. Digital retail spoke to my passion since I was a child. in honor of my mother.
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