Bootstrapping Hockey Stick Marketing Product Development 
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Hippoland
AUGUST 8, 2018
Forget about traction and hockey stick growth. Marketing first. Product second. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. don’t think about at all.
Hippoland
AUGUST 8, 2018
Forget about traction and hockey stick growth. Marketing first. Product second. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. don’t think about at all.
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