Steve Blank

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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 149
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Raising Money Using Customer Development

Steve Blank

Hopefully this will get more bootstrapping entrepreneurs focusing on making money instead of raising money. Reply Murali Krishna Devarakonda , on November 5, 2009 at 7:44 pm Said: Isn’t it amazing that entrepreneurs need to be told to go after their customers?

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Ardent War Story 6: Listen more, talk less

Steve Blank

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.