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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Many startups focus on growth (instead of profits) and often need to track KPIs that may be different from those used by established businesses: Burn rate : indicates the company’s negative cash flow or how quickly it’s spending money. Activation rate: measures how many visitors are engaging with your website or app.

Founder 71
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Is Your Startup Tracking the Right Metrics?

Up and Running

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. Every single page you have on your website needs to have a purpose and needs to have a functionality for that customer or that visitor. Then think about how you use shopping carts.

Metrics 84