Up and Running

OCTOBER 3, 2014

Instead of chasing after customers every month, customers pay you automatically. When we were starting LivePlan, we built out a subscription sales forecast to help us plan and to start to understand the key numbers that would drive the new business. But, beyond the forecast, we needed to know what metrics we should be tracking.

Metrics 96

Metrics Churn Rate Forecast Revenue 96

Both Sides of the Table

MAY 19, 2018

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. But just putting a customer reference list in a data room?

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

ConversionXL

DECEMBER 2, 2020

This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR. It wasn’t until we began creating custom dashboards to visualize our data that everything started to click. . The stage in which your customers become aware of your product or service.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

NOVEMBER 12, 2018

Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Target market (intended customers). Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

FEBRUARY 12, 2019

Tell a real customer story. When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. Instead, use real names and real customer challenges. Customers pay by the hour or by the day. percent average conversion rate. Serves U.S.,

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

JANUARY 24, 2014

Tell a real customer story. When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. Instead, use real names and real customer challenges. Customers pay by the hour or by the day. 0.22% average conversion rate.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

SVPG

AUGUST 10, 2014

In this world, each product manager would worry about the cost structure of their product, the marketing plan, sales forecasts, contribution and profitability. The origin of this question comes from the days when companies had a portfolio of products where each product represented one or more SKU’s. Think consumer packaged goods.

Churn Rate 71

Churn Rate Forecast Portfolio Leadership 71

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Seeing Both Sides

OCTOBER 24, 2015

There has been a lot of good stuff written over the years on the topic of calculating customer lifetime value (LTV). One important component to an LTV calculation is the churn rate or cancellation rate. A monthly churn rate of 1%? Then multiply that monthly revenue by 100.

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Seeing Both Sides

JULY 21, 2014

Subscription - this is when you have a subscription contract for a period of time, typically annualy, and charge yoru customers for the service or content pro ratably over the course of the period. Your forecasting process is much more accurate. 3D printers, with their consumable resins, have a similar business model.

Revenue 54

Revenue Valuation Churn Rate Portfolio 54

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 48

Retention Metrics Churn Rate Acquisition 48