Burn Rate Cost Retention Stock Options 
Both Sides of the Table
JUNE 17, 2017
It was a stock option incentive related “expense” but I bet you didn’t know that because in an era where we only read the headlines — they must be a train wreck losing billions. They don’t want high burn rates but they will never fund slow growth. COGS” represents the amount that each sale costs you.
Both Sides of the Table
MAY 2, 2015
It’s such a tricky balance between being cost-focused & scrappy versus being impractical with how you spend your time. They can show the projections on what this does to burn rate. What if you are measuring CAC wrongly and you’re really not acquiring customers cost effectively? And so must you.
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