Burn Rate Customer Forecast Sales Cycle 
Steve Blank
MARCH 17, 2020
If you’re running a startup or small business, your first priority (after your family) is keeping your employees and customers safe. The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? Burn Rate and Runway. Are your customers closing for the next few weeks?
Up and Running
OCTOBER 7, 2019
Many startups focus on growth (instead of profits) and often need to track KPIs that may be different from those used by established businesses: Burn rate : indicates the company’s negative cash flow or how quickly it’s spending money. Activation rate: measures how many visitors are engaging with your website or app.
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