Burn Rate Forecast Leadership Sales Cycle 
Steve Blank
MARCH 17, 2020
The questions every startup or small business CEO needs to ask now are: What’s my Burn Rate and Runway? Burn Rate and Runway. To answer the first question, take stock of your current gross burn rate i.e. how much cash are you spending each month. What does your new business model look like? How do you know?
Up and Running
OCTOBER 7, 2019
For example, leadership can use high-level KPIs to measure the overall performance of the company, and managers can use granular KPIs to gauge the effectiveness of processes, such as sales, marketing, or procurement. Activation rate: measures how many visitors are engaging with your website or app.
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