Remove Burn Rate Remove Hiring Remove SEM Remove Silicon Valley
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The rest of the organization (product development, marketing, support) has been burning cash, all according to plan, expecting Sales to make its numbers. Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#.

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Lessons Learned: Don't launch

Startup Lessons Learned

And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated. In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. Start with a five-dollar-a-day SEM campaign.