Business Model Cash Position Metrics Venture Capital 
Startup Professionals Musings
DECEMBER 30, 2016
I still hear often the dream of a free service to users, supported by advertising, per the Facebook model. Entrepreneurs don’t realize that Facebook spent over $100 million, before revenues from advertising turned cash positive. Business founders need deep pockets for this model.
Cracking the Code
OCTOBER 10, 2008
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. You validated our business model and added huge value to our efforts. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.
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