Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

APRIL 9, 2012

Business model. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Most likely, the investor has already seen multiple plans with similar solutions. Marty Zwilling.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

Startup Professionals Musings

FEBRUARY 3, 2011

Business model. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Most likely, the investor has already seen multiple plans with similar solutions. Marty Zwilling.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Direct Response Advertising becomes ever more efficient. Real time web usage outpaces business models.

Internet 113

Internet eCommerce Advertising Flash 113

Startup Professionals Musings

FEBRUARY 11, 2010

Business model. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). That’s your metric to see if you have their attention. Tags: executive summary entrepreneur startup business plan. Marty Zwilling.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Because I have no employees, there’s a profit margin of about 70%, so it’s a really fantastic business model and gives me the freedom to travel and come back from my travel with more money than I left with. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets.

Technical Review 76

Technical Review Software Review Prospectus Audience 76