Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
You validated our business model and added huge value to our efforts. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000. However, as we know from the cable industry, subscription businesses can be very profitable over time. Michael Kassing.
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