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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

It was becoming a business model destined to fail. How the design and structure of the website played a role in usability as well as search engine rankings, working with the outreach team to create great content that would help build valuable links, making sure emails matched the style of the optimized landing pages, and so much more.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Match type options for negative keywords are: Broad, Phrase, and Exact. Modified Broad negative keywords do not exist, because Broad negative terms work very similarly to Modified Broad match terms. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart.

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