Business Model CPA Guerilla Revenue 
infochachkie.com
SEPTEMBER 24, 2011
There is an inherent conflict in a consultant’s business model and the needs of a startup. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. from the Wharton School.
infochachkie.com
DECEMBER 5, 2011
Our name was so disconnected from our business model that we were in the midst of a protracted and expensive name change initiative (along with a small army of consultants), at the time we sold Expertcity to Citrix. If we had named the product BuddyHelp, we probably would have generated a comparable amount of revenue.
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