Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Once GoToMyPC became a highly successful product, we renamed DesktopStreaming “GoToMeeting,” but not before DesktopStreaming had generated over $30 million dollars of revenue. If we had named the product BuddyHelp, we probably would have generated a comparable amount of revenue. John is a CPA and holds an M.B.A. 5 Comments.
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