Steve Blank

NOVEMBER 5, 2009

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

Customer Development 266

Customer Development Developer Customer Silicon Valley 266

Steve Blank

AUGUST 31, 2009

So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

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Customer Development Developer Customer Silicon Valley 243

David Teten

APRIL 1, 2021

As an agenda for each meeting, I suggest: – How can we most add value, in addition to helping with financing? Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. Organize events in your vertical. Customer Development.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Vertical Silicon Valley RSS Marketing 124

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. We had validated our new assumptions by a set of orders, and we had pivoted on our business model.

Silicon Valley 248

Silicon Valley Non-disclosure Agreement NDA Startup 248

Steve Blank

SEPTEMBER 14, 2009

It may just be that the message of building companies that have predictable revenue and profit models hasn’t percolated through the VC business model. Unfortunately, regardless of a VC’s age, their business models are suffering and IPOs seem to be a thing of the past for at least a while longer. Warning sign?

Silicon Valley 233

Silicon Valley IPO Technical Review Venture Capital 233

Steve Blank

JULY 13, 2009

Which at this stage of the company was marketing and financing. Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Not being able to hear negative customer input is an extremely bad idea.

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Silicon Valley Product RSS California 122