Business Model Customer Development Forecast Metrics 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ?
Steve Blank
SEPTEMBER 5, 2018
Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan.
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Steve Blank
MAY 14, 2012
The excerpts, which appeared first at Inc.com , highlight the Customer Development process, best practices, tips and instructions contained in our book. They learn from the results of each test, refine the hypothesis, and test again—all in search of a repeatable, scalable, and profitable business model.
Steve Blank
DECEMBER 7, 2010
Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. (Or Their objective is to get users, orders, customers, etc.
Startup Lessons Learned
JUNE 5, 2009
Companies that reliably fail to make their forecasted numbers are exceptionally prone to “management retooling.&# In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Startup Lessons Learned
SEPTEMBER 30, 2008
Ive forecasted the issues you have spoken of without entertaining the thoughts of solutions like you have. For example, how are you going to explain that component drive architecture like.NET isn't going to work for cross platform open open source business models? This is more than just an "I think so."
Up and Running
NOVEMBER 10, 2015
Your customer. The sales channels you will use to reach your target customers. Your business model (or how you will make money). This will include everything from conducting the market and industry research and validating your business idea, right through helping you refine your mission or vision. Milestones.
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