Business Model Customer Liquidity Event Sales 
Steve Blank
MARCH 16, 2016
While you might be interested in building a company that changes the world, regardless of how long it takes, your investors are interested in funding a company that changes the world so they can have a liquidity event within the life of their fund ~7-10 years. (A You’ve been funded to get to a liquidity event.
Startup Professionals Musings
JULY 27, 2018
Unfortunately, customers look for value in solving their problem, and new technologies alone scare them, so these solutions don’t get bought by customers, or funded. In reality, there isn’t much overlap between the business pitch I expect, versus a product pitch. Business model showing costs, pricing, and margins.
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Women Entrepreneurs Can
NOVEMBER 19, 2022
They can also help you develop your product and sales channels. VC funding is best suited for businesses with high growth potential. Investors receive a healthy return on investment when the company reaches a liquidity event. You should also present your company’s progress data and demonstrate customer interest.
Startup Professionals Musings
AUGUST 7, 2015
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. Remember, investors are buying into the business, not the product.
Startup Professionals Musings
FEBRUARY 13, 2016
Just because your technology is exciting and potentially disruptive doesn’t mean you are ready to build a business. Investors want to hear about customers with money who have a painful problem that you can solve now. How does your business model make money? What are your specific marketing and sales plans?
Startup Professionals Musings
AUGUST 13, 2012
Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Explain the business model.
Steve Blank
JULY 15, 2010
Most of the startups they invested in either died by running out of money before they found a scalable business model or ended up in the “land of the living dead” by never growing (failing to Pivot.). Number of Venture Backed Liquidity Events 1991-2000. Number of Venture Backed Liquidity Events 2000-2010.
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