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Startup Due Diligence Is Not a Mysterious Black Art

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For no good reason, this process seems shrouded in mystery, when in fact it is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Business and financial status. How well have you met previous financial and business milestones?

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How Do You Select A Revenue Model For Your Startup?

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In this variation on the free model, used by LinkedIn and many other Internet offerings, the basic services are free, but premium services are available for an additional fee. This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to convert users to paying customers.

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Investors Know A Product Doesn’t Make a Business

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A business plan is a detailed description of your business, with a bit of product description thrown in near the front. A simple differentiation is that a product plan is designed for internal use, to get the product out. Business model, executive team, marketing & sales, financials, and funding.

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