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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Take the search for a hat as an example. Uncovering what led them to search for X product or Y service helps inform the customer journey and buyer motivation.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Alpaca VC shares their Master Agency List.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Practical Strategies For Starting A Business

Duct Tape Marketing

You know, could you look at my business plan? See if the business model works, all these questions. Or are you happy to run just the local restaurant that is differentiator. So you are your, your business model. How do you differentiate yourself? So they're like, captain, can you help me?

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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Building Great Founding Teams

Steve Blank

It’s important to differentiate between ideas that have been or can be patented and ideas thought up late night in a dorm-room. They deal with the daily crisis of product development and acquiring early customers. A couple of caveats about founders with “ideas.” This is the group who will build the company.

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How to Do Market Research

Up and Running

What happened was that we all loved the idea of what this product could do. We ended up with a product that was searching for a market instead of first spending the time to figure out who our ideal customer was and building a product specifically for them. Instead, we built a product first (that’s expensive!)