Business Model Differentiation Social Network Technical Cofounder 
reidhoffman.org
NOVEMBER 12, 2013
Friendster’s valuation set the tone for the entire social networking space. Press and analysts characterized LinkedIn in one of two ways: “LinkedIn is an interesting niche that might be worth paying attention to” or “LinkedIn is the Friendster for business”. The general rule is one business model drives the business.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). How cofounders can collaborate without going crazy. So that means stuff like thinking about what a business model might be, it does mean customer development. They have 27 business units. What’s the worst case?
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