A Smart Bear: Startups and Marketing for Geeks
AUGUST 18, 2015
They have everything: money, brand, momentum, existing customers, press, product teams, distribution channels, expertise, market insight, analysts, sales offices, product features, and, by definition, a working business model. A big, profitable company seems like the hardest thing for a small company to compete against.
A Smart Bear: Startups and Marketing for Geeks
APRIL 28, 2014
Here’s the problem , and how you can change your approach to business development so that it can succeed. Distribution is the hardest thing for a young startup, defined as “getting in front of potential customers.” “Maybe,” thinks the startup founder, “I can tap that ass. Fresh product.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? If printing and binding the documentation is important, is his the best tool? If you have only six FAQ entries, should you buy his tool? If you’re running a restaurant should use use it?
A Smart Bear: Startups and Marketing for Geeks
AUGUST 20, 2013
This is the third article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap and COC: a new metric for cancellations. You can’t read an article about SaaS metrics without running into LTV — The L ife t ime V alue of a customer.
A Smart Bear: Startups and Marketing for Geeks
JULY 7, 2016
Bill Gross examined 200 startups of all shapes, sizes, funding, and outcomes, and discovered that “timing” was the most significant factor of success — ahead of team, business model, idea, and funding. Where → Why here? Why should you build this startup in your current location?
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