ConversionXL

MARCH 29, 2017

If you don’t have a validated product or business model yet, stop here. There are a lot of different ways to approach this, depending on your business model and your goals. But if you look at only moving each of these only 30%, you’re going to more than double the business.” (via It Starts with the Product.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

OCTOBER 14, 2014

This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

DECEMBER 13, 2022

So, think in this order: Define your business objectives. Define your target metrics. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 We’ll measure this using (data metric). Define your website goals. Define your Key Performance Indicators.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? And obviously the whole point of this is to formulate a hypothesis in your head about what drives the success metric.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

DECEMBER 2, 2015

So think in this order: Define your business objectives. Define your target metrics. Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 We’ll measure this using (data metric).

Technical Review 48

Technical Review Analytics Framework Software Review 48