Steve Blank

APRIL 23, 2014

Most large companies manage three types of innovation: process innovation (making existing products incrementally better), continuous innovation (building on the strength of the company’s current business model but creating new elements) and disruptive innovation (creating products or services that did not exist before.).

Acquisition 332

Acquisition Intellectual Property Silicon Valley Startup 332

Gust

JANUARY 4, 2012

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

ConversionXL

JUNE 2, 2022

How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Tools for IP-targeted ads: MRP ; Terminus. The most significant financial returns will happen in the later stages, after you’ve identified and engaged target accounts.

Customer 98

Customer Marketing Channel Acquisition 98