Steve Blank

APRIL 23, 2014

Most large companies manage three types of innovation: process innovation (making existing products incrementally better), continuous innovation (building on the strength of the company’s current business model but creating new elements) and disruptive innovation (creating products or services that did not exist before.).

Acquisition 332

Acquisition Intellectual Property Silicon Valley Startup 332

Gust

JANUARY 4, 2012

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

ConversionXL

JUNE 2, 2022

Marketing and sales worked to define an ideal customer profile (ICP) , with several defining factors including: Currently using a data warehouse solution; Has a defined strategy to move to cloud-based operations; Has existing cloud-based solutions from competitor companies. Tools for IP-targeted ads: MRP ; Terminus.

Customer 98

Customer Marketing Channel Acquisition 98