Business Model Marketing Product Name Sales Cycle 
YoungUpstarts
JULY 17, 2013
Identify a Large Total Addressable Market. Many businesses don’t spend enough time thinking through the market that they potentially could address. What can I learn from adjacent markets that will help me? Can a competitor’s product name be easily substituted for my company’s brand?
ConversionXL
JUNE 14, 2021
Every marketer knows these are important questions, but finding the answers can be a challenge. In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Step 1: Use customer interviews for an objective and qualitative view of the market.
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