Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. don’t think about at all. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. don’t think about at all. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. If so, they make it to the next gate, which could be: do they have a marketing operations team?

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Compared to the million-dollar startup, they are operating at micro-scale. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Is ABM right for your business? Consider the complex sales infrastructure, long sales cycle, marketing teams to help move to generate interest.

IP 98

IP Marketing Technical Review Software Review 98