It’s Not a Conversion Problem, It’s a Customer Development Problem
conversionxl.com
SEPTEMBER 10, 2013
Startups rarely survive by guessing, and can only create products and business models based on facts about their target market. Fabulis.com was initially intended to to be a social network for gay men. Problem was, Facebook, Yelp and Groupon were gay enough where a dedicated social network wasn’t entirely necessary.
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