View from Seed

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. EM: My rule of thumb is to look at the length of the sales cycle. Some startups have really long sales cycles.

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Building the Best Seed Syndicates

View from Seed

This can be helpful for businesses that have long sales cycles, ones that are in unpopular market segments, or are located in geographies without ample downstream series A capital. I’d make a list of your most important priorities and risks for the business in the next 12 months and shape your syndicate around those skills.

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