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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Now, thanks to social media, you don't have to outspend. You could just outspend.

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Product Management for Startups in Los Angeles – Steve Gilison

SoCal CTO

I’m currently working with several startups, helping them launch new web businesses. Basically everything from initial feasibility analysis and business plans through defining the product (PRDs) and project managing the development of the project. Maybe twitter as the channel for the follow-up? Wow, great questions.

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What is Sweat Equity Worth?

www.entrepreneur.com

Entrepreneur Homepage Startups Starting a Business Home How-To Guides Startup Basics Business Ideas Business Planning Startup Financing Success Stories Home-Based Business Starting a Business Play Video How to Take a New Product from Just an Idea to a Business (Video). Breaking Down the Buffett Tax.

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Why Uber is The Revenge of the Founders

Steve Blank

If the founder was lucky, he got to stay as chairman or CTO. It’s hard to imagine, but in the 20th century there were no startup blogs or books on startups to read, and business schools (the only places teaching entrepreneurship) believed the best thing they could teach startups was how to write a business plan.

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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Ted Serbinski: Angel investor Ted Serbinski sold his startup MothersClick to Lifetime in 2008 and joined the cable network as CTO of the ParentsClick Network.