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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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Why You Should Be Doing Product Discovery

YoungUpstarts

You envision your business as the next Uber or Spotify, yourself as the next Steve Jobs or Elon Musk, reaching that prestigious ‘unicorn’ startup status in record time. Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan.

Product 264
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I’m on the Air – On Sirius XM Channel 111

Steve Blank

Starting this Monday, March 9 th 4-6pm Pacific Time I’ll be on the radio hosting the Bay Area Ventures program on Sirius XM radio Channel 111 – the Wharton Business Radio Channel. Alex Osterwalder – Business Models. Mark your calendar for 4-6pm Pacific Time on Sirius XM Radio Channel 111 : March 9 th.

Channel 120
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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

Remember, the definition of a startup is a temporary organization designed to search for a repeatable and scalable business model. ( A business model is all the parts of a strategy necessary to deliver a product to a customer and make money from it. Acquirers need a formal integration and on-boarding process.

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Episode 1 on Sirius XM Channel 111: Alexander Osterwalder and Oren Jacob

Steve Blank

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Alexander Osterwalder – inventor of the Business Model Canvas. Oren Jacob , ex-CTO of Pixar and now CEO of ToyTalk. Do the channels you imagine to reach these customers actually want to work with you?

Channel 120
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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.)

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Product Management for Startups in Los Angeles – Steve Gilison

SoCal CTO

I’m currently working with several startups, helping them launch new web businesses. Basically everything from initial feasibility analysis and business plans through defining the product (PRDs) and project managing the development of the project. Maybe twitter as the channel for the follow-up? Wow, great questions.