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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) release of the product. before you ship.

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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses. Lessons Learned.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. The goal of Build-Measure-Learn is not to build a final product to ship or even to build a prototype of a product, but to maximize learning through incremental and iterative engineering.

Lean 120
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. We were positing that 20 years of teaching “how to write a business plan” might be obsolete. Would we signs of success early?

Lean 298
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Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

Over the last 50 years engineers have moved from building computers out of individual transistors to building with prepackaged logic gates. It’s the combination of Business Model Design and Customer Development. Business Model Design. Business Model Design Gets Dynamic, Customer Development Gets Strategic.

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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

How can we attract buyers to our channel before they make purchasing decisions? Longer-term work/planning: what other experiments should we be constructing. The Agora team decided to formalize the customer discovery process by coming up with a set of Customer Discovery principles and questions that were as good as any I’ve seen.

Customer 234
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The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

By the end of the 20th century, case studies and business plans had reached an evolutionary dead-end for entrepreneurs. The Rise of Business Schools – Management as an Occupation. The business school was invented in the first decade of the 20th century in response to a massive economic transformation in the U.S.

Lean 433