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Business Modeling is Process, not an Event

The Entrepreneurial Mind

How do I get information to them, and how do they want to get the product? What are the key activities to make this all come together, and what will it cost? Developing a sound business model in a startup venture helps improve the chances that the business will survive the launch, begin to gain acceptance in the market and grow.

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? I met with a plumbing services business that cleans out drains as their primary business.