The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
Duct Tape Marketing
SEPTEMBER 12, 2018
If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can likely calculate, these values. If you’re not in the tech industry, you should learn about these numbers, as they have enormous value for businesses of every type and size. Here’s a simple example.
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