Business Plan Cofounder Continuous Deployment Sales 
Startup Lessons Learned
NOVEMBER 8, 2008
Most likely, your business plan is loaded with opinions and guesses, sprinkled with a dash of vision and hope. Instead, we do everything possible to validate the founders belief. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries.
Startup Lessons Learned
OCTOBER 19, 2009
Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002.
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Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. The problem is that customers dont read your business plan. Founders push for it. In some ways, founders are even worse.
SoCal CTO
JANUARY 5, 2011
November 23, 2010 Entrepreneurs, Using Outsourcing to Obtain Capital Efficiency Needs to be Thought Through to be Effective - Robert Ochtel , June 7, 2010 Teen Entrepreneur, Brian Wong, Youngest Founder to Receive Angel Funding - teenentrepreneurblog.com , October 28, 2010 Build Your Own Silicon Valley?
Startup Lessons Learned
FEBRUARY 12, 2009
Having worked with dozens of founders over the past few months, I think I can safely say, without naming any names, that most of us are not too clear on what were talking about when it comes to markets. Founders are constantly being barraged by incoherent and contradictory advice. Is a market a set of paying customers?
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