Business Plan Continuous Deployment Customer Development Sales 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Startup Lessons Learned
OCTOBER 19, 2009
But instead of spending the time and money to develop products on spec, TPGTEX creates mocked-up webpages that list the features of a potential new product -- such as a system for making radio-frequency identification, or RFID, labels -- along with its price. The key ideas are customer development , the pivot , MVP, and root cause analysis.
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Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do some Customer Development instead. The problem is that customers dont read your business plan.
SoCal CTO
JANUARY 5, 2011
- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)
Startup Lessons Learned
FEBRUARY 12, 2009
Without a basis for comparison, you first have to drive home the need, then you will have an easy time making the sale (after all, youre the person who they trust to bring it to their attention). Toughest part of the sale is to get agreement that you really can deliver benefits that they didnt previously know were possible.
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