Startup Lessons Learned

NOVEMBER 8, 2008

Most likely, your business plan is loaded with opinions and guesses, sprinkled with a dash of vision and hope. Customer development is a parallel process to product development, which means that you dont have to give up on your dream. Focus is on the business fundamentals that you need to get right.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

OCTOBER 19, 2009

But instead of spending the time and money to develop products on spec, TPGTEX creates mocked-up webpages that list the features of a potential new product -- such as a system for making radio-frequency identification, or RFID, labels -- along with its price. Read the rest. Read the rest.

San Francisco 137

San Francisco Product Lean Continuous Deployment 137

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. The problem is that customers dont read your business plan. Case Study: Continuous deployment makes releases n.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

FEBRUARY 12, 2009

Without a basis for comparison, you first have to drive home the need, then you will have an easy time making the sale (after all, youre the person who they trust to bring it to their attention). Toughest part of the sale is to get agreement that you really can deliver benefits that they didnt previously know were possible.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89