Business Plan Customer Development Engineer Forecast 
Steve Blank
NOVEMBER 1, 2010
With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.
Steve Blank
MAY 23, 2016
NYU Engineering Commencement Speech. Thank you for the opportunity to address you on your graduation from this esteemed engineering school. Established businesses execute business models while startups search for them. By the way, the engineering definition of serendipity is, that life is too unpredictable to pre-compute.
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Steve Blank
JULY 28, 2011
Silicon Valley was born in an era of applied experimentation driven by scientists and engineers. From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. What plan says that?
Steve Blank
MARCH 5, 2012
One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Don’t Throw the Tomatoes.
Steve Blank
SEPTEMBER 6, 2012
I wondered if business plans and 5-year forecasts were the right way to plan a startup. Experienced entrepreneurs kept finding that no business plan survived first contact with customers. So what would a search process for a business model look like?
Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.
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