Business Plan Customer Development Engineer Viral 
Steve Blank
DECEMBER 7, 2010
I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Many entrepreneurship courses focus on teaching students “how to write a business plan.” We’ll build the class around the business model / customer development / agile development solution stack.
Steve Blank
MARCH 18, 2011
Startups built every possible feature the founding team envisioned (using “Waterfall development,”) into a monolithic “release” of the product taking months or years to build a first product release. The Business Plan (Concept- Alpha-Beta - FCS ) became the playbook for startups. Thus began the 5-year dot-com bubble.
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Startup Lessons Learned
DECEMBER 14, 2009
Each of these four currencies represents a way for a customer to “pay&# for services from a company. Constructing a working business model is a form of ecosystem design. Thus, business ecology is concerned with both ecosystem design and finding a driver of growth for that ecosystem. And this is true outside of games.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. What’s the worst case?
Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.
Startup Lessons Learned
MARCH 13, 2009
Do some Customer Development instead. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan.
www.quora.com
JANUARY 16, 2011
He , Srikanth Narayan , Ben Werdmuller von Elgg , Jo Vi Ko , Justin Lee , Giovanni Tardini , David de Weerdt , Vineet Thanedar , Ryan Brideau , Jonathan Meiri , Rob Weedn , Krzysztof Kowalczyk , Greg Pilling , Kevin Leland , Parham Michael Ossareh , Dan Loewenherz , Mary Specht , Engin Erdo?an "I am a creative guy with a startup idea."
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