Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. What plan says that?

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. It is web-based, fast and easy and soon to may be available on the iPhone. Good stuff too.

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Steve Blank

JULY 27, 2009

It surely lifted my spirits once again in my quest to seek funding from venture capitalists and to keep silencing my critics and proving them that i can achieve my milestones and goals in my very ambitious web application. I’ve built my company using the Customer Development Model from Day One. Thanks Steve!

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Silicon Valley RSS Technical Review California 120

Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The Customer Development Process I teach and write about is designed to do just that. However, for the Web 2.0

Vertical 128

Vertical Silicon Valley Marketing RSS 128

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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rob.by

MARCH 8, 2012

Certainly using techniques such as customer development (www.custdev.com) and lean startup (minimum viable product) can help go a long way to giving the tech co-founder some early payback in terms of whether there will be any traction in the idea and reduce their inital involvment to get to prototype stage. Search: RSS Feed.

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news.ycombinator.com

SEPTEMBER 16, 2011

It sounds like youre assuming that your execution will be flawless, even something to be copied by competitors, but how can you know without testing it on the customer? Ideas are worthless when theyre another spin on a web 2.0 It was yet another Web 2.0 social network/web analysis/etc. Hint: these arent real businesses.

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Stealth Technical Review Startup Software Review 41