Lessons Learned: What is customer development?
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? For software, we have many - you can enjoy a nice long list on Wikipedia. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." What is customer development?
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