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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We're better at SEO and social media. Well 80% of the folks I meet tell me they're way better than average at SEO, Twitter, and "building communities" whateverthehell that means. Social media and SEO is ever-changing quicksand. It should be part of your business plan that other people will copy you. We're cheaper.

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Twitter Link Roundup #37 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

SEO and logo designers – [link]. Goals, Strategies and Tactics (why startups & small business should pay attention to all 3) – [link]. New-to-the-world: strategic marketing for startups and small business – [link]. Business Plan vs Business Model – [link]. Never Hire Job Hoppers.

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5 Myths About Building A Successful Brand And Business

YoungUpstarts

Some tips for helping you get you there include: Have a good website to serve as your business’s online hub (ideally, one with an Open-source CMS that’s feature-rich and offers the opportunity to take advantage of integrations, such as those for SEO and social media). Expect to encounter ebb and flow.

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Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Contribute to development of primary business plan, with input on focus, costing and approach (platform, build vs. buy, resourcing, hosting strategy, time & cost). Design and maintain a roadmap of projects to meet demanding business objectives, taking advantage of trends and new technology where appropriate.

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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

When it does happen, the associated businesses are usually extremely attractive, provided they have a way to monetize their customers. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.