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The Latest Questions Small Businesses Are Asking

Up and Running

A study co-sponsored by Crawford International and HR.com in Palo Alto, California in 2006 found that “companies that create adaptive corporate cultures outperform companies with non-adaptive cultures by a factor of 900 to 1 as measured by long term net income and stock price growth.” The most successful businesses have an adaptive culture.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. You might then decide to start an affiliate marketing program to help you reach new audiences. How Does It Work, Exactly?

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30 Entrepreneurs Reveal How They Came Up With Their Business Name

Hearpreneur

I’m so much into math and programming, so I decided that this type of wordplay would be a great fit for the name of a digital marketing agency. Our company's mission is to help with the software translation process. It also makes it easy for clients to identify with the business name due to its simplicity.

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How to Open a Marijuana Dispensary

Up and Running

We talked with two dispensary owners from pioneering states: Mitch Woolhiser, owner of Northern Lights Cannabis Company in Denver, Colorado, and Lincoln Fish, CEO of OutCo Labs, which manages the dispensary Outliers Collective in San Diego, California. If you’re in California, he also recommends reading Proposition 215 and Proposition 420.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

The lowercase “c” was eventually capitalized after nearly 10 years, due to the awkward representation of the small “c” when the company was discussed in newspapers and magazines. Microsoft – Initially descriptive of the company’s software developed for the “micro” computer market, which eventually evolved into the “personal” computer market.

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