California Customer Development Demand Partner 
Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Or at times an even more honest answer, “My senior partners say this is the only way to do it.” —– Part 2 of the Customer Development Manifesto to follow.
Startup Lessons Learned
MAY 9, 2012
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
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Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. What didn’t? Go to trade shows like it matters.
Steve Blank
APRIL 15, 2016
Balancing business and family, and ensuring demand for your product were key lessons shared by two veteran entrepreneurs on today’s Entrepreneurs are Everywhere radio show. Michael Mondavi , founder and coach of Folio Fine Wine Partners. In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners.
Steve Blank
APRIL 15, 2016
Balancing business and family, and ensuring demand for your product were key lessons shared by two veteran entrepreneurs on today’s Entrepreneurs are Everywhere radio show. Michael Mondavi , founder and coach of Folio Fine Wine Partners. In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners.
Steve Blank
NOVEMBER 20, 2014
The Lean LaunchPad class teaches students how to build a Lean Startup using business model design, customer development and agile engineering. Teams have to get out of the building and talk to 10-15 customers a week.) However, going through the customer development process showed me the danger in that kind of thinking.
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