California Customer Development Media Video 
Steve Blank
JUNE 8, 2021
This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? If you can’t see the Fleetwise 2-minute video, click here.
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.
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Steve Blank
APRIL 9, 2009
Core Values Even after we had Mission and Intent down pat, one of the things that still drove me crazy was when we failed to deliver a project for sales on time or we missed a media deadline, everyone in my department had an excuse. on April 10, 2009 at 6:58 am Said: Amazing blog. Blog at WordPress.com.
Steve Blank
APRIL 30, 2009
New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)
Steve Blank
JULY 27, 2009
I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. Can I buy you lunch to share it with you? &# Yes, I’m serious. So the ask is made — shall it be given?
Steve Blank
OCTOBER 21, 2010
BTW, the definition of entrepreneurship I describe at 2:50 into the video is described in detail in the post “ You’re Not a Real Entrepreneur.&# Filed under: Customer Development « Requiem For A Roommate 2 Responses steve , on October 21, 2010 at 7:05 am Said: what did Carl say at 1:12 ?
Steve Blank
AUGUST 20, 2009
Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Do you know the archetype of their customers? Me – “Have you used Company x’s product?
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